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A satirical social media campaign to #cancelpizza has been launched by The Ajinomoto Group, the leading U.S. supplier of monosodium glutamate (MSG).

This campaign is part of the company’s ongoing efforts to tackle misinformation and dispel the stigma attached to this umami flavor booster.

#cancelpizza satirical campaign

The #CancelPizza science-minded conspiracy theorist taking the movement public in Los Angeles. Photo credit: Yuki Noguchi

The initiative leverages humor to spotlight the irony of condemning MSG seasoning, while embracing other foods with inherently present MSG, such as common pizza ingredients.

“What makes pizza so delicious is the inherent presence of MSG in many of its most beloved toppings,” said Tia M. Rains, PhD, Vice President of Science, Innovation & Corporate Affairs at Ajinomoto Health & Nutrition, North America. “As many consumers already know, there are decades of scientific evidence to support the safety of MSG, so we launched this campaign as a way to show that continuing to cancel MSG is as silly as calling to cancel pizza.”

#cancelpizza“We blended the allure of viral conspiracy-style comedy with real scientific explanations of MSG’s flavor benefits, aiming to demystify unwarranted bans. Our hope is that foodies and pizza lovers across America begin to question the lack of scientific foundation behind MSG stigmas and embrace it as the safe umami seasoning it truly is,” said Dr. Rains.

For more information on the safety, science and benefits of MSG visit and follow @KnowMSG on TikTok and @Know_MSG on Instagram.

Read more: Clearing Up Common MSG Myths & Misconceptions

Photo credit: Homemade pizza photo by Flickr user Emily